The Matching Pajama Industrial Complex

Let's talk about something that has become absolutely ESSENTIAL to the modern bachelorette weekend: the matching pajama photo.

You know the one. Twelve girls in matching PJs, champagne flutes raised, "Bride Tribe" or "Bach Squad" or "[Bride's Name]'s Last Fling Before the Ring" printed across their chests. It's on Instagram. It's in the wedding slideshow. It's tradition now.

And I am here for it. But I am ALSO here to tell you where to buy them on-island, because not everyone plans ahead.

The Investigation

I have personally touched, worn, photographed, and spilled champagne on pajamas from every store in downtown Nantucket that sells them. Here are my findings.

The Rankings

Best for Softness: The Hub

Look, I didn't expect the store that also sells newspapers and lottery tickets to have the softest matching sets on the island, but here we are. Their cotton lounge sets are BUTTERY. They wash well. They don't shrink. Yes, they say "Nantucket" on them, which is technically not personalized, but the quality is unmatched.

Photogenic-ness: 8/10
Softness: 10/10
Post-Brunch Comfort: 10/10

Best for Photos: Murray's Toggery

The colors. THE COLORS. Murray's has those preppy patterns that photograph beautifully. The whale print? Iconic. The lighthouse pattern? Chef's kiss. The downside: cotton-poly blend, so slightly less cozy. The upside: your photos will look like a Nantucket tourism campaign and honestly, isn't that the goal?

Photogenic-ness: 10/10
Softness: 7/10
Post-Brunch Comfort: 8/10

Best for Customization: Nantucket Threads

They will PRINT YOUR BRIDE'S NAME on pajama sets. Same-day turnaround in some cases. The quality is medium—we're talking printed-on-a-generic-base situation—but the personalization factor is unbeatable. If your bride has a specific vision ("Team Ashley" in her wedding colors with a custom logo), this is where you go.

Photogenic-ness: 8/10
Softness: 6/10
Post-Brunch Comfort: 7/10

Best Luxury Option: Ships chandler

Okay so these are not technically marketed as "bachelorette pajamas" but hear me out: matching silk robes. They have gorgeous solid-color silk robes that photograph like a dream and feel like sleeping in a cloud. Are they expensive? Yes. Will your bride feel like a queen? Also yes. Get them monogrammed at the shop next door. Game changer.

Photogenic-ness: 10/10
Softness: 9/10
Post-Brunch Comfort: 10/10 (they're robes, you can unlace them)

The "I Forgot To Pack Mine" Emergency Options

It happens. Someone forgot their matching set. Here's what to do:

Option 1: Walgreens has plain tank tops. Buy a white one. Someone in your group has a Sharpie. Make it work.

Option 2: That person wears a white robe from the hotel. In the photo, position them in the middle. Claim it was "intentional" because they're the MOH.

Option 3: Photoshop. I'm not recommending this. I'm just acknowledging it happens.

Post-Brunch Comfort: Why It Matters

Listen. You're going to take the matching pajama photo on Saturday morning BEFORE brunch. And then you're going to brunch. And then you're going to want to change into real clothes but also maybe take a nap.

If your pajamas have a tight waistband or non-stretchy fabric, you will regret your choices around 2pm when you're back at the rental house, full of eggs Benedict, and there's a three-hour gap before dinner.

Choose pajamas that grow with you. Literally.

The Final Verdict

For most groups, I recommend Murray's Toggery for the photo set and The Hub for actual sleeping pajamas. Yes, that's two sets. Yes, it's extra. But your Instagram AND your comfort will thank you.

It's giving cozy main character energy and I'm obsessed.