Where to Buy Nantucket Reds

Nothing says "I've been to Nantucket" quite like a pair of Nantucket Reds. These distinctive salmon-colored cotton canvas pants have been an island tradition since 1945, and their unique ability to fade from deep brick red to soft salmon pink over time has made them one of the most beloved souvenirs in New England. Whether you're a first-time visitor or a longtime island devotee, understanding where to buy authentic Nantucket Reds - and why they matter - is essential to your Nantucket experience.

The story of Nantucket Reds begins in 1945, when Philip Murray opened Murray's Toggery Shop on Main Street. Murray had noticed the faded red canvas sails used by fishermen in the harbors of Brittany, France, and was inspired by their weathered, well-worn appearance. He commissioned a cotton canvas fabric in a similar deep red hue and began selling pants made from this distinctive material.

What made these pants special wasn't just their color - it was what happened after you bought them. Unlike most clothing designed to retain its original appearance, Nantucket Reds were meant to fade. With each washing and each summer of wear, the deep brick red gradually softened to a salmon pink, creating a patina that told the story of seasons spent on the island.

The pants became an instant hit with Nantucket's summer residents and visitors. By the 1960s and 70s, Nantucket Reds had become synonymous with preppy New England style, appearing in fashion magazines and on the legs of senators, celebrities, and old-money families from Boston to Manhattan. Today, nearly 80 years after their creation, they remain one of the most iconic symbols of Nantucket culture.

True Nantucket Reds are made from 100% cotton canvas - a sturdy, breathable fabric that's perfect for summer wear. The distinctive red color comes from a special dye formula that's designed to fade gradually and evenly over time. This isn't a manufacturing defect or sign of poor quality; it's the entire point.

The Fading Tradition

A brand-new pair of Nantucket Reds starts out as a deep, rich brick red - almost rust-colored. With each wash and wear, the color evolves:

• New: Deep brick red, almost terra cotta
• After a few washes: Begins to soften, develops character
• Well-worn: Classic salmon pink, the coveted "island weathered" look
• Vintage: Soft coral, sometimes approaching dusty rose

Island regulars often judge each other's Reds by their fade - the more faded, the more summers on Nantucket implied. A perfectly faded pair signals you're not a newcomer but a seasoned visitor who has invested years in your island wardrobe. Some devotees own multiple pairs in various stages of fade, rotating them based on the occasion.

Quality and Construction

Authentic Nantucket Reds feature quality brass buttons, sturdy stitching, and a relaxed fit that's designed for comfort during warm summer days. The cotton canvas fabric is substantial enough to hold its shape but breaks in beautifully over time. Many pairs last for decades when cared for properly.

If you want the real deal, there's only one place to go: Murray's Toggery Shop at 62 Main Street in downtown Nantucket. This is the original home of Nantucket Reds, and it remains the definitive source for authentic pairs.

The Shopping Experience

Walking into Murray's is like stepping back in time. The shop occupies a prime spot on Nantucket's cobblestone Main Street, and the interior has the feel of a classic New England haberdashery. Staff members are knowledgeable about the history of the Reds and can help you find the perfect fit.

Beyond the famous pants, Murray's carries a full line of Nantucket Reds merchandise, including:

• Shorts (the most popular summer choice)
• Skirts and dresses for women
• Button-down shirts
• Jackets and blazers
• Hats and caps
• Belts and accessories
• Children's sizes

Contact Information

• Address: 62 Main Street, Nantucket
• Phone: (508) 228-0437
• Website: nantucketreds.com
• Instagram: @nantucketreds

Shopping Online

Can't make it to Nantucket? Murray's operates a full online store at nantucketreds.com where you can browse and purchase the complete collection. They ship nationwide, so you can get your Reds delivered anywhere. However, there's something special about buying your first pair in person, on the island, from the original shop.

While Murray's Toggery is the original and most authentic source, you may find Nantucket Reds merchandise at a few other locations:

On Nantucket

• Nantucket gift shops - Some carry a limited selection of Reds merchandise
• Resort hotel shops - Select properties may stock basic items

Off-Island

• Murray's Online Store - The official nantucketreds.com website
• Select New England retailers - A handful of upscale shops in Cape Cod and Boston occasionally carry Reds

Be cautious of imitations. True Nantucket Reds come only from Murray's Toggery Shop. Other brands may sell similar red or salmon-colored pants, but they won't have the same authentic heritage, fabric quality, or fading characteristics that make the originals special.

Nantucket Reds are a quality investment in classic American style. Here's what to expect:

• Men's Pants: $85-110
• Men's Shorts: $75-95
• Women's Pants: $85-110
• Women's Shorts: $75-95
• Women's Skirts: $80-100
• Children's Shorts: $45-55
• Children's Pants: $55-65
• Shirts: $65-95
• Hats: $25-40
• Belts: $45-65

While these prices may seem premium compared to typical casual wear, remember that authentic Nantucket Reds are built to last for years - even decades - and only improve with age. The cost per wear over a lifetime makes them an excellent value.

Getting the right fit is crucial for comfort and style. Here's what to know:

General Fit

Nantucket Reds are designed with a classic, relaxed fit - not too tight, not too loose. They should sit comfortably at your natural waist and have enough room through the hip and thigh for easy movement. This isn't a skinny jean silhouette; it's a timeless, comfortable cut.

Sizing Considerations

• Cotton canvas shrinks slightly - Consider this when choosing your size, especially if you plan to machine dry
• They break in beautifully - A slightly stiff new pair will soften considerably after a few wears
• Waist runs true to size - Most customers find their usual size works well
• Inseam options vary - Check available lengths for pants

Try Before You Buy

If possible, try on your Reds at Murray's before purchasing. The knowledgeable staff can help you find the perfect fit and answer questions about sizing. If ordering online, review the size chart carefully and don't hesitate to call the shop with questions.

Nantucket Reds are remarkably versatile. Here's how to wear them with confidence:

Classic Combinations

• Navy blazer + white oxford shirt + Reds + boat shoes - The quintessential Nantucket look
• White polo + Reds shorts + canvas sneakers - Perfect for a day of shopping and lunch
• Striped t-shirt + Reds + sandals - Casual beach-to-town style
• Chambray shirt + Reds + loafers - Relaxed summer elegance

Colors That Work

Nantucket Reds pair beautifully with:

• Navy blue - The classic pairing, never fails
• White - Crisp and clean for summer
• Light blue - Perfect for a nautical theme
• Khaki/tan - Earthy and sophisticated
• Hunter green - A preppy color combination
• Yellow - Bold but works surprisingly well

Occasions

Reds work for almost any Nantucket occasion:

• Beach club lunches
• Sunset cocktails at the yacht club
• Downtown shopping and dining
• Casual dinner reservations
• Boat days and sailing
• Summer parties and cookouts

One of the joys of Nantucket Reds is that they come in sizes for everyone, making them perfect for family photos and matching vacation looks.

Children's Sizes

Murray's carries Nantucket Reds in children's sizes from toddler through teen. Kids' shorts and pants are made with the same quality construction as the adult versions, so they'll last through growth spurts and hand-me-downs. A family photo with everyone in their Reds is a cherished Nantucket tradition.

Women's Options

The women's line includes pants, shorts, skirts, and dresses, all in the signature Nantucket Red fabric. Styles range from classic straight-leg pants to more contemporary cuts, so every woman can find a silhouette that flatters.

Men's Selection

Men can choose from pants in various cuts, shorts in multiple inseam lengths, and an array of shirts and accessories. Whether you prefer a traditional straight leg or a more modern slim cut, Murray's has options.

Part of the charm of Nantucket Reds is how they evolve over time, but proper care ensures they fade beautifully:

• Machine wash cold - Warm or hot water accelerates fading (which some prefer)
• Tumble dry low or line dry - High heat can cause excess shrinkage
• Wash separately at first - New Reds may bleed color in initial washes
• No bleach - It will create uneven fading
• Iron on low if needed - Though most people embrace the relaxed, lived-in look

Remember: fading is the goal. Don't try to preserve the original color - embrace the transformation.

Of all the souvenirs you could bring home from Nantucket, few are as meaningful or long-lasting as a pair of Nantucket Reds. Unlike t-shirts that wear out or trinkets that collect dust, Reds become a wearable connection to your island memories.

Each time you put them on back home - for a summer barbecue, a weekend brunch, or a walk along your local beach - you're transported back to Nantucket's cobblestone streets, salt air, and unhurried island pace. And as they fade from brick red to salmon pink, they become even more special, a visual timeline of summers past.

Whether you're a first-time visitor picking up your inaugural pair or a longtime regular adding to your collection, a trip to Murray's Toggery Shop is an essential Nantucket experience. Step inside, browse the legendary selection, and leave with a piece of island tradition that will only improve with age.